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Fans With Benefits: Add Value to Your Facebook Fan Page

One of the questions people need to ask when considering setting up a Facebook Page for their business or organization is How can I add value? People are on Facebook to primarily interact with their family and friends – not your brand. They will, however, if you give them a reason to do so and add value to their lives and online experience. Providing exclusive content, promotions and... read more

Is Twitter in trouble?

Mashable has posted an article that reveals some potential problems for Twitter. The article takes a look at more than 19 million Twitter accounts. Some interesting facts about Twitter activity are brought to light. Honestly, I had no idea but the report finds that most Twitter accounts aren’t even active. In fact, only 21% of all Twitter users are active. By active I mean they consistently... read more

Should I Use Facebook to Market My Business?

About a week ago, I had a chance to talk to a client about web marketing for the traditional business. I could clearly see that he studied the subject of web marketing and was on the right track. However, he turned his nose up when I mentioned the idea of using Facebook as a marketing tool. In reality, I should be writing an article on ‘HOW To Use Facebook For Your Business’, but it has come to my... read more
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